To say things bluntly, Google is the center of the Internet universe. You are in trouble if your site isn’t optimized for yahoo! or Google. or Bing, for that matter), your website is not reaching its true potential. Use this advice to get yourself a start on SEO for a website, and the users will flock to you.
Search engine optimization can be accomplished by many techniques. Once you view areas for improvement for your website, you can choose to allocate your budget dollars to make specific improvements to maintain or improve your website’s usability by users. Having the most relevant results leads to an enhanced user experience.
To optimize your place on search engine results, include a myriad of keywords, including misspellings of keywords, in the “metatag” area of your website setup. The search engine spiders will “crawl” these tags and find your site relevant to the keywords, bumping up your site in the list of search results. For example, if your website is about shot glasses, put “shot glasses” in your metatag but also include “shot glases” and “shotglasses”.
Make your site easier for search engine spiders to navigate by avoiding dynamic URLs whenever possible. Be sure to create a unique name for the URL of every page. Even more preferable, use a keyword and make sure it flows well.
Increase your PageRank by attracting new visitors and establishing rapport with them. You want them to remain on your site as long as possible. Increasingly, evidence shows that the time a viewer spends looking at a website (per Quantcast scores and other measures)increases the page ranking. This information comes from metrics such as Quantcast scores. When customers can chat, discuss, and interact with each other on your site, they are more likely to stay longer.
One SEO technique to try is a blog. Link it with other related blogs and see your traffic increase. Blogs can easily rank in search results, as long as they feature new content and quality data. Backlinking is an essential part of boosting your search engine rankings.
After you carefully determine which key-phrases you will “sprinkle” throughout your website, make sure to include them in your web page title. The title should be both relevant and easy to remember. Although, at times an off the wall title will work, if it leaves an impression on the reader. By having a more generic word in the title, searchers who aren’t aware of your company’s name will still visit your website to find what they are looking for.
Keep up with the competition by using these SEO tips. When your website has great relevance, search engines will rank it higher. Get the upper hand and put these tips to good use. Remember, your competitors will be using these tactics, so keep that in mind.