The bottom line is that Google sort of rules the Internet world. When your site doesn’t rank highly with major search engines like Google, it’s not living up to its full potential. Optimize you website for searching with Google, as well as Bing and Yahoo!, otherwise it won’t be as successful as it could be. Make use of these suggestions when starting your search engine optimization projects and enjoy the extra visitors.
Increasing your PageRank depends upon increasing the amount of site traffic you have, as well as keeping visitors on your site for an extended period of time. It seems the length of time someone remains on a website (according to site metric scores such as Quantcast, etc.) alters the page rank for the better. This trend has been established through metrics like Quantcast scores. Message boards and forums are a good way to keep customers coming back to your site.
Product feeds are an excellent tool for boosting traffic, increasing your online presence, and expanding your customer base. Product feeds list details such as images, descriptions and prices about the products and services you offer. Big search engines and comparison shopping sites are good places to put your feeds. Customers will also be able to use a feed reader to subscribe to the feed.
Try not to use too much Flash on your site. Flash can take a long time to load and can not currently be read by search engine spiders, therefore any text included in a Flash file will not be indexed. If you want to optimize your site, you have to have the right type of content.
Any successful SEO process needs to include the creation of a site map. Your site will be much easier for the spiders to crawl if you include a site map. A big site might need more than 1 site map. One map should have less than 100 links.
Use good, descriptive text for your site’s title tag so search engines can figure out the relevance of your site’s content, and display your site in lots of search results. Your titles should not exceed sixty characters, as this is the limit of the majority of search engines. They favor the first 60 characters, as well, giving less weight to words past that.
Learning about social media marketing and utilizing the different platforms available really helps you with search engine optimization. You may assume that you don’t need to go beyond Twitter and Facebook, but that’s not true. Some social networking websites are only for certain groups. Participate on those that are directly relevant with your business.
Make sure all image tags have “alt” tags for better SEO. The purpose of these tags is to replace images, should the viewer choose not to view them. The point here is that the search engines pay attention to alt tags, so if you have keywords sprinkled into your alt tags, search engines will take them into account.
Keep your site relevant online with these tips. When search engines find your site relevant to specific keywords, your search engine rankings improve. Beat the competition by applying these pointers starting now. Your competitors are using these strategies, so why aren’t you?